SLI Systems is now part of Avolin
Over the past several weeks we’ve shared with you some of the advice provided in our downloadable “Big Book of Navigation Tips.” Perhaps one of the key take-aways in the Big Book is that your job of enhancing navigation is never done – there are always more improvements that can be made. Product catalogues, buying […]
In an ideal world visitors will come to your website, find what they want and make a purchase. In the real world only a small portion of users will follow this pattern. Many will get interrupted, distracted, or need more time to make a decision for whatever reason. The search history feature is a simple […]
Most likely there is an increase in the percentage of visitors who access your site from a mobile device – whether to research products they may buy later (on their PC or in the store), or to make a purchase on the spot. Navigation is one of the most important aspects of your mobile site, […]
Just like in a physical store, it’s important to merchandise your navigation pages with information about what products are on sale, the promotions you’re running, what items are marked for clearance, and any other specials that you’re offering. There are a few ways to showcase this information – refinements, banners, and specialized landing pages are […]
When approaching navigation it’s important to remember that search engine spiders are a key audience. Google, Bing and other search engines analyze site navigation structures as they crawl your site to understand what’s important. For example, if a product page is only two clicks away from the home page it will be considered more important […]
When you’re trying to find something on a poorly designed or overly cluttered website, it can feel like you’re in one of those computer games where you’re trapped in a dark hallway and don’t know which room to choose. Will clicking on a given tab help get you where you want to go, or will […]
Refinements are an important part of navigation, as they help narrow a broad category so visitors get to items they’re looking for more quickly – and also help them get to particular items to suit their needs such as size, brand, style, or price faster. There is no shortage of options for how to present […]
There are companies that guarantee 100% uptime – a bold claim in anyone’s book, but what is this claim really worth? It would be an impressive feat to achieve – but I would be surprised if any provider genuinely managed to achieve this lofty aim. In our experience we have used providers with such guarantees, […]
Most e-commerce sites, and even non-ecommerce sites, have customer ratings and reviews. The ratings give people a quick view at how well a product (or content) has fared among people who’ve already purchased it, and ratings offer a more detailed explanation of a product’s pros and cons. If you’ve already gone to the trouble of […]
The relevance of the search results is critical to helping your visitors find the products they are looking for quickly, as well as keeping them browsing to increase the order values. Last week, Mark Brixton, Country Manager for Australia, sat down with Phil Dobbie from BNET Australia to discuss 10 things ecommerce sites can do […]