SLI Systems is now part of Avolin
With the recent growth in mobile shopping, coupled with new technologies that bring online shopping to the physical world (and vice-versa), the lines between online and offline have blurred. It’s no longer prudent to keep offline and online marketing efforts completely separate from one another, yet many retailers still do. Below are some tips for […]
Multichannel Merchant announced today the finalists for its 2011 MCM Awards, which recognized the top multichannel retail sites across a number of vertical industries. Given the critical role that site search and navigation play in the overall visitor experience on an e-retail site and their impact on sales and conversions, we were more than a […]
I’m finding that more and more, consumers are attracted by solutions that seamlessly blend their online and offline shopping experiences. Although consumers are becoming more appreciative of the speed and convenience of mobile shopping, they have still retained their favorite browsing habits: walking in a mall, flipping through catalogue pages, or website browsing. As part […]
SLI will be at two key industry events over the next couple weeks – if you plan to go to Internet Retailer Web Design or eTail West, come by our booth and see a demo of our learning-based search solutions. At IRWD (Feb. 14-16 in Orlando) we’ll be at booth #301 (we’re also the event’s […]
Not long ago, you could implement key technology upgrades to your e-commerce site a few months in advance of the crucial holiday shopping season, all in one go – then leave your site alone until next year. However, the accelerated pace of retail technology innovation, along with higher expectations from users, means that you need […]
In my last post, I offered some tips for improving the visitor experience at online retailing sites. To continue the discussion, below are some simple website enhancements that can help your customers find information they need more easily, and will likely lead to more valuable interactions. Prominently display the customer service phone number on the […]
As head of SLI’s customer success management team, I’ve had lots of interactions with online retailers and have seen many instances of companies not doing all they can to turn online visits into sales. Simple things like not utilizing empty space on a web page or offering easily viewed company contact information can amount to […]
One of our goals for 2011 is to significantly beef up our arsenal of useful, educational content. Along those lines, we’ve just made available a new Ecommerce Podcast interview with Tim Parry, senior writer for Multichannel Merchant. Tim talked with our CEO Shaun Ryan about how multichannel retailers are using e-commerce marketing tools to boost […]
Last week, Brian Burstein of MarketingSherpa shared some useful tips on the SherpaBlog for maximizing your site search (a few were provided by our CEO, Shaun Ryan) in his post “On-site Search: How to help your customers find what they want (to buy).” Interestingly, as Brian reports, “According to the MarketingSherpa Ecommerce Benchmark Report, customers […]
It’s hard to believe another year is coming to a close. In 2010, site search continued to evolve into an important merchandising technology that positively impacts online businesses. As we’ve done in previous years, we’d like to take this opportunity to share with you popular news items, blog posts, and podcasts from the past year. […]