An interview with Tammie McKenzie from Cruiser Customizing

This week we posted an interview with Tammie McKenzie from Cruiser Customizing. This was a very interesting interview. Cruiser Customizing started as community for  for those who are passionate about cruiser riders. The members of the community were able to review and discuss the various accessories that are available.  The ecommerce part of the business was added […]

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Telescope Winners

This year we’ve been exhibiting at some excellent conferences around the world. At many conferences we have telescope drawings to win a Stanley London 30-inch brass telescope. We’d like to take a moment to recognize a couple of our winners this year. From the Internet Retailer Web Design conference in January our winner was Carl […]

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A critique of the Marketing Sherpa search

I was on the Marketing Sherpa site today, reviewing the article that published last week about our customer Jelly Belly and I noticed that their site search could do with some improvement.  The search is powered by our competitor Omniture/Atomz – hopefully this will help them do a better job :-). First the index is out […]

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Bring blogging into site search results

If you’ve been putting off blogging because you’re not sure how it will help your business, it may be time to get on the blogging bandwagon. A recent article in E-Commerce Guide points out that a blog linked to your online storefront can be a great way to build visibility for your business and get […]

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Refining search results by color/colour

When Google added a color picker to their image search last week I thought it would be worthwhile sharing a few ideas about the use of color refinements in site search. First – let’s take a look at what Google have done. When you do an image search a drop down menu is available at […]

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Show Reviews and Social Tags in Site Search Results

Our primary aim is to help create a better online experience for our customers’ visitors, and help improve our clients online business, through more relevant search. As we’ve discussed in recent newsletters, there are many ways to deliver a better search experience – beyond more relevant results – by integrating additional content, such as video, into […]

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Interview with Ben Harness from Interflora UK

  We have just released this interview with Ben Harness from Interflora UK. Interflora is a little different than a lot of the retailers that I have talked to. Rather than having one or two distribution centres they have 1800 florists who put together the bouquets. This means they have people who are passionate about flowers […]

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SMX Sydney

We will be at the SMX Sydney conference in Australia this week.  To find our more about the event check out http://www.searchmarketingexpo.com.au/.

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Searching within a store

Evan Schuman mentioned the idea of being able to search within an individual store – so you can see if your local store has the product you’re looking for. I like this idea and I would use it. There are a few ways it could be implemented.  It could be presented as a refinement in the search […]

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Focus poll

I promise this will be the last time I write about this fairly trivial feature about putting the focus on the search box…. In our February newsletter we ran a poll asking: “Do you think the cursor focus for a website should be on the search box?”. We’ll leave this open – but the results […]

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