Yesterday, we announced that Vermont Teddy Bear Co., the largest manufacturer of American-made teddy bears, and parent company to leading gift sites, Pajama Gram and Calyx Flowers, is using our Learning Search and Site Champion solutions to drive more traffic and better tailor the ecommerce experience for customers to all three of its sites – www.vermontteddybear.com, www.calyxflowers.com and www.pajamagram.com.

The company reports that since implementing SLI about six months ago, they have seen increased traffic to all three sites. They have also experienced a decrease in complaints from customers who weren’t before able to easily locate products on the sites, and have been able to use the metrics we provide to redesign navigation and create new URLs based on most popular searches to ensure customers can quickly and easily find the gifts they are looking for.

In addition, Bill Cronin, ecommerce manager for Vermont Teddy Bear, told us that he was pleasantly surprised to learn that SLI could also serve as a guide to the types of merchandise the company should be offering on its sites. For example, on the Vermont Teddy Bear site, they found the majority of top searches were related to ‘bear outfits,’ but until they had the SLI data in hand, they weren’t aware of the demand for those products. So, they added a number of bear outfits to their product line and used SLI to help guide visitors to those outfits and have since seen a noticeable uptick in sales.

Before turning to SLI, Mr. Cronin said the site search solution that came with their ecommerce platform wasn’t performing well, so he looked to other online retailers for guidance. Another local Vermont-based company that he admired, Green Mountain Coffee Roasters, led him to SLI. But, before buying, Mr. Cronin and his team also reviewed solutions from Endeca and Celebros, and found SLI best suited their needs.

You can read more about the Vermont Teddy Bear Co. implementation on our website: Vermont Teddy Bear Company chooses SLI. All of these sites are very busy at the moment with Valentines day.

Vermont Teddy BearPajamagramCalyx flowers