Mobile Commerce Sites Engage Customers and Build Revenue with SLI Mobile
As M-Commerce Market Expands, Online Businesses are Positioned to Grow Revenues through Fast, Easy-to-Use Mobile Sites Powered by SaaS-based Solution from SLI Systems
SAN JOSE, CA – March 9, 2011 – As more online shoppers take advantage of easy, on-the-go shopping via their mobile devices, retailers need to offer online stores optimized for the mobile platform that make the shopping-via-handheld-device experience fast and productive. Many retail customers of SLI Systems (www.sli-systems.com) are meeting the demands of mobile shoppers through SLI Mobile, a full-service SaaS-based offering for creating and managing m-commerce sites.
Through use of SLI Mobile, online retailers and other businesses are well-positioned to quickly increase customer engagement, along with sales and revenues from the steadily growing mobile commerce market.
Many of SLI’s leading online retail customers – including Motorcycle Superstore, GotApparel, The Catholic Company, Century Novelty, and 7 for All Mankind – are already relying on SLI Mobile to build mobile sites optimized for a streamlined searching and shopping experience. As these retailers track website visits and purchases from people using mobile devices, they’re seeing higher numbers of traffic and sales that would otherwise disappear without an effective way to search for and find products on smaller screens.
“Shoppers on mobile devices typically have even less time than those on regular e-commerce sites, and they want to find information about a particular item quickly,” said Shaun Ryan, CEO of SLI Systems. “SLI Mobile helps retailers overcome the challenges related to m-commerce, like small screens and varying data speeds, so they can quickly connect shoppers to products and relevant information – and make the most of the growing m-commerce opportunity.”
Motorcycle Superstore (http://www.motorcycle-superstore.com/), which uses SLI Mobile to power its motorcycle gear and apparel m-commerce site, has found that four to six percent of its overall site traffic now comes from mobile device users – and that two to three percent of its daily revenue comes from its mobile site. Working with SLI, Motorcycle Superstore has also discovered that as much as 15 percent of its mobile site traffic comes from outside the U.S., and nearly half of mobile customers use iPhones or other Apple devices.
“To engage mobile shoppers and turn them into repeat customers, you need a well-designed mobile site that doesn’t slow down the searching and shopping process,” said Jason Miller, vice president of technology for Motorcycle Superstore. “We’ve found that mobile shoppers stay on our mobile commerce site for an average of nine minutes at a time. That says a lot about our site’s ease of use – SLI Mobile helps them find the products they want, and encourages them to keep searching and shopping.”
Full-service SLI Mobile Delivers Expert Guidance and Powerful Performance
SLI Mobile is a full-service solution that helps retailers and other online businesses get their mobile-optimized web sites fully operational in a short timeframe. SLI Mobile features advanced search and navigation capabilities backed by powerful product page creation services from SLI’s team of expert engineers, delivering fast page load times and relevant information that potential buyers seek.
Similar to SLI’s managed-services for e-retail sites, SLI Mobile also offers retailers expert guidance on usability and design, and provides hands-on development and management capabilities to relieve site owners of the day-to-day administration of their m-commerce sites. SLI Mobile enables retailers to have their mobile site search integrated with product ratings and review solutions, as well as social media content, giving customers additional information that can lead to a purchase – whether in-store, via mobile device or from the retailer’s e-commerce site.
About SLI Systems
SLI Systems provides full-service, customized, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit www.sli-systems.com , or read the company’s blog at http://blog.sli-systems.com, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems or listen to SLI hosted ecommerce podcasts at http://www.ecommercepodcast.com.
