Paul Smith Boosts E-Commerce Sales with Site Search from SLI Systems
Renowned Retailer attains 39% increase in site search conversions, 45% increase in visitors that use search box, and 11% increase in overall site revenue while enhancing customers’ online shopping experience
LONDON – 9 March 2015 –Renowned British retailer www.paulsmith.co.uk deployed site search technology from SLI Systems (SLI.NZ) a worldwide e-commerce acceleration provider for mid-to-large Internet retailers and business-to-business sites worldwide, to ensure their online shoppers can readily find the products they are seeking in as few clicks as possible. Following the deployment of technology from SLI, Paul Smith has seen a 39% increase in site search conversions, a 45% increase in visitors who use the search box, and an 11% increase in overall site revenue.
Established over 40 years ago, Paul Smith today is recognised as a leading global fashion retailer with stores in 66 countries and a website boasting more than 2,000 products. The company’s designer fashion merchandise includes men’s and women’s apparel, shoes and accessories and designer children’s clothes. Paul Smith turned to SLI for flexible and accurate site search technology for personal computers and mobile devices. The company furthermore wanted to offer a compelling online shopping experience that would entice shoppers to keep coming back.
When asked about the successful implementation, Simon Young, web development manager at Paul Smith said, “Implementing intelligent search technology from SLI has been key to our recent e-commerce growth. Having already seen positive results, we’re looking forward to using the full suite of SLI tools across our websites.”
Paul Smith implemented SLI Learning Search™, SLI Learning Search Connect™, SLI Rich Auto CompleteTM and SLI Mobile™. Simon Young said the cost-effective deployment of this technology has proven to be the most successful third-party vendor implementation for Paul Smith since its inception. With the power of Learning Search™, shoppers find the items they want to buy faster. Learning Search Connect™ allowed Paul Smith to seamlessly integrate Learning Search with their existing Magento Enterprise platform. Rich Auto Complete™ speeds shoppers’ paths to the right products by automatically presenting relevant items as soon as visitors start typing into the search box. SLI Mobile has adapted features that make it especially easy for shoppers to find and buy products from their smartphones and other mobile devices.
With SLI Merchandising and Reporting Console, which comes with all SLI product offerings, Paul Smith can identify new opportunities and help predict trends. As the tools readily show top phrases shoppers type in to find particular items, Paul Smith gets insight regarding customers desires and how best to merchandise. This information is particularly valuable as it differs across the fashion company’s sites in the UK, Europe, Australia and the U.S.
Marcus Law, head of EMEA marketing at SLI added, “We are enthusiastic that SLI was selected to help Paul Smith, one of the most recognised brands in the world, enhance their customers’ online shopping experience while also helping the retailer bolster sales. Our partnership has been truly rewarding for both companies.”
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.
About Paul Smith
Paul Smith is Britain’s foremost designer. He is renowned for his creative spirit which combines tradition and modernity. Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting edge design to create beautifully made, desirable, modern pieces. Paul Smith is a tastemaker – a leader of British and international design trends. With an enthusiasm for eclectic cultural references and idiosyncratic combinations, applied with understatement, Paul Smith expresses a truly contemporary aesthetic. For more information, visitwww.paulsmith.co.uk.
