Renowned Search and Usability Expert Dr. Shaun Ryan Leads Three-part Webinar Series on Fundamentals of Site Search and Navigation
1st Webinar Kicks Off July 25 with Discussion on Improving the User Experience and Site Search Essentials; Additional Dates and Topics to be Offered in August and September
SAN JOSE, CALIF. – July 24, 2012 – SLI Systems (www.sli-systems.com) today announced that it will host a three-part webinar series featuring its CEO and Co-founder Shaun Ryan, a notable search and artificial intelligence expert who will provide an overview of how online retailers and other businesses can improve the customer experience and site conversions through search and navigation fundamentals, and drive more results to the bottom line.
The first one-hour webinar takes place Wednesday, July 25 at 1:00pm PDT/4:00pm EDT. To register, go to https://www2.gotomeeting.com/register/227285746.
SLI Systems will host another webinar on August 29 on the topic of “Advanced Site Search Tactics to Improve Relevance and Reduce Bounce Rate;” interested parties can register at https://www2.gotomeeting.com/register/794690314. The third webinar will be offered September 26 on “Site Search Features that Increase Average Order Value,” and registration is available at https://www2.gotomeeting.com/register/234465946.
In the July 25th first part of the webinar series, Ryan, who has 15 years of search experience, will discuss the basic elements of site search that will lead customers to find and purchase the right products quickly. Ryan will also share industry best practices on how to make search results relevant, and discuss some of the latest trends and developments, including AJAX search, search box placement, and different view and format options.
“Search is one of the most critical components of any website. If your customers can’t find it, they can’t buy it,” said Ryan. “Unfortunately, many businesses overlook this important feature, or resign themselves to the default search engine provided by their e-commerce platform. This is a huge mistake, and one that can be easily fixed with the right solution and a little education. When designed well, search can deliver a better online experience, and account for more sales and higher transaction values over the web – providing businesses a quick return on the amount of time and money invested.”
Ryan offers several site search video tips, which can be viewed from SLI’s YouTube Channel at http://www.youtube.com/user/SLISiteSearch.
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR500 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in SAN JOSE | LONDON | MELBOURNE | CHRISTCHURCH.
For more information about site search and improving the eCommerce user experience, please listen to SLI hosted eCommerce podcasts at http://www.ecommercepodcast.com, participate in the latest site search and user experience discussions on the LinkedIn Group at http://www.linkedin-ssue.com, or read about the latest insight on site search, navigation, merchandising and SEO on SLI’s official blog at http://blog.sli-systems.com.
For more information about SLI Systems, visit www.sli-systems.com, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems, on Facebook at http://www.facebook.com/slisystems, on Google+ at http://gplus.to/slisystems, on Flickr at http://www.flickr.com/photos/slisystems, and now on Pinterest at http://pinterest.com/slisystems/.
